I work with founders, agencies, and VCs to build brands that align product-market fit with brand-market fit - ensuring that offering and perception move in sync.

Pairing strategic rigor with emotional intelligence to shape narratives that carry weight, visual systems that hold coherence, and creative direction that invites attention without asking for it.

I am drawn to unexpected collisions - creative clashes that resolve through a strong brand DNA. Worlds built by layering logic and feeling, discipline and instinct. Brands that hold together because they’re designed from the inside out.