Craig's Vegan
Product & Content Shoot
Details
Creative production supporting Craig’s Vegan’s new SKUs across ecom and brand-led formats.
Services
E-commerce
Styled Product Imagery
Content Production
Art Direction
Studio
Paradam Studios
We produced a multi-tiered production spanning e-commerce, content, and brand-forward visuals. With the launch of new flavors and an expanded product line, the goal was to refresh the brand’s visual library across channels; from clean PDP shots to styled, prop-driven compositions.
To complement the core product photography, we designed a set of elevated still life scenes that leaned into the Craig’s brand. Color blocking, dynamic product arrangements, and ingredient cues allowed us to dial up product personality while maintaining cohesion across all formats.
