Chamberlain Coffee

Chamberlain Coffee Ready-to-Drink Launch

Details

Paradam Studios led a cross-generational photoshoot campaign to position Chamberlain Coffee’s canned lattes for nationwide retail expansion.

Services

Brand Campaign

Retail Launch

Studio

Paradam Studios

Paradam was brought in to shape the visual tone of Chamberlain Coffee’s ready-to-drink launch, producing a photoshoot that reflected the ease and energy of the product. With Walmart as the exclusive retail partner, our focus was twofold: mature the brand identity beyond founder-led storytelling and create a resonant campaign that spoke to the everyday ease of RTD coffee.

The result was a vibrant image set that felt lived-in and spontaneous - stills that felt more found than staged. We leaned into a lifestyle-forward tone that mirrored the audience's own routines. The result was a refreshingly playful launch that widened the brand’s reach and helped solidify its retail footprint nationwide.